4 Ways Your Travel Brand Can Innovate with the Help of the Crowd

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When you’re thinking about innovation in the field of travel and transportation, more horsepower, hydraulics, and fuel efficiency might come to mind. But with the pace of change increasing rapidly, it’s difficult to imagine how government organizations and private companies will be able to absorb some of the most exponential and impactful changes that are sure to come in the next decade.

Just think: if the city of New York makes over $500 Million from parking tickets, what happens in an era of driverless cars where it’s impossible to violate a parking restriction? How will the city and its citizens shift to accommodate this new trend? The good news is that NYPD and its citizens are working together to look ahead to develop new systems that help everyone live in an unpredictable new future. And I think this attitude of looking to the crowd for new ideas is one that is going to continue.

But it’s hard to know what you need to focus on first. At IdeaScale we’ve identified four areas in transportation that require innovation in order to stay competitive and maintain sustainability.

  • Customer Service: This area seems obvious, but in many industries it is one that is commonly overlooked.

Read more about 4 Ways Your Travel Brand Can Innovate with the Help of the Crowd at Innovation Management.

 

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Intuition and Deliberation for Better Decision-Making

We live in an age of change and uncertainty. For businesses, this means that only the most versatile survive —innovate or die. Simply adapting to the digital age is not enough: company survival requires explorative business strategies, to find new opportunities to improve and renew products and services. To attain explorative success you need a combination of both deliberate thinking and intuitive thinking. This article explores how you can balance the two.

In this article we bridge theory and practice on organizing imagination and innovation by extracting key implications and offering new insights to innovation practitioners. This article builds on The Role of Intuition and Deliberation for Exploitation and Exploration Success by Kurt Matzler, Borislav Uzelac, and Florian Bauer and explains why intuition and deliberation jointly make for better decision-making.

Rapid developments in computing have led to an ever-increasing digitization, causing unprecedented rates of change to society. We live in an age of change and uncertainty.

The Role of Intuition and Deliberation for Exploitation and Exploration Success, examines the link between explorative and exploitative business strategies on the one hand, and intuitive and analytical deliberate thinking on the other. Its authors, Kurt Matzler, Borislav Uzelac and Florian Bauer find that:

  • Intuitive and deliberate thinking are not two opposing poles of a continuum, but two intertwined modes of information processing.
  • Both intuitive and deliberate decision-making are positively associated with explorative success.

To read full article about Intuition and Deliberation for Better Decision-Making visit Innovation Management.