How Innovation and Authenticity Complement Each Other in a Corporate Environment

Authenticity and innovation are two of today’s biggest corporate buzzwords. They are often considered as separate values, but in reality they have much in common and in this article we will examine the areas of overlap and potential leverage benefits.

Neither of these terms have the same definition from company to company, or even amongst individuals. For the purpose of this article we will use the following definitions:

  • Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. (reference BusinessDictionary.com).
  • Authenticity is the quality of being real or true, and is best understood as a social construction that has been put into place to achieve a particular aim. (Cambridge Dictionary online and Library Trends (Vol.56, No. 1)

With that out of the way, let’s examine ways in which authenticity leverages and supports innovation, and vice-versa. Some examples include:

1. Authenticity and Design Thinking

Without an authentic approach it is difficult to identify those key pain points that drive the development of truly innovative ideas.

These days’ innovation within a corporate setting is synonymous with Design Thinking (DT) approaches. The fact is that DT requires a genuine understanding and appreciation of not only what is possible, but what is most beneficial from a client / end user perspective.

2. Roles in innovation

People often think that being innovative is a singular focus on coming up with the lightbulb idea that will change everything. Unfortunately, it’s not that easy. The reality is that innovation requires a range of skills and abilities, and few people possess all aspects (Suzan Briganti at Totem writes about this). Accordingly, it is important for innovators to recognize their true, specific skills in the context of identifying, selecting and executing new ideas.

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Diversity and Innovation – A Perfect Team

div n innov

Please, not another business imperative! Every time I open a journal or glance at a blog it seems as though the panacea to all business ills has just been discovered and is waiting for me to embrace it! One minute I’m being told to hire for cultural fit, the next to increase diversity. It’s no wonder that employee engagement is falling because if I’m being pushed from pillar to post then it’s not surprising that my people are confused……

Which of us can honestly say hand on heart that thoughts such as these haven’t slunk through our heads in the wee small hours of the night; when we should be resting but our minds are busy with the imperative to do more, be more, and to drive our organisations through to success. And the problem with dark thoughts in the middle of the night is that they come singly, they present themselves as completely individual challenges which have to be conquered one by one.

      1. Collaborating for greatness

Don’t just take the market, shape the market or create entirely new markets”.

So hiring for cultural fit and promoting diversity together can strengthen business prospects. Let’s think for a moment about one of the key elements of a culture of innovation, namely collaboration.

For full Article about Diversity and Innovation- A perfect Team visit Innovation Management

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