Every executive knows that their teams should be more nimble, should be operating at a higher speed, and should be innovating. But these are all discrete capabilities, not necessarily in service to any greater strategy, and in fact much of what passes for strategy doesn’t understand how to take advantage of these capabilities. In this article, the authors describe the Maneuver Strategy from the new book, Outmaneuver. This strategy relies on innovation to achieve its goals, rather than accommodating innovation when it must.
For at least a decade, pundits and experts have expounded on the need to innovate. Corporations need innovation, we say, for a number of reasons. The pace of change is clearly accelerating. The average lifespan of a company on the S&P 500 has been cut in half over the last twenty years. Customer expectations are changing rapidly. New technologies emerge constantly. These reasons drive the need for more innovation. But what’s often missing is the rationale and focus.
To read full blog about A Strategy that Requires Innovation visit Innovation Management.
When you’re thinking about innovation in the field of travel and transportation, more horsepower, hydraulics, and fuel efficiency might come to mind. But with the pace of change increasing rapidly, it’s difficult to imagine how government organizations and private companies will be able to absorb some of the most exponential and impactful changes that are sure to come in the next decade.
Just think: if the city of New York makes over $500 Million from parking tickets, what happens in an era of driverless cars where it’s impossible to violate a parking restriction? How will the city and its citizens shift to accommodate this new trend? The good news is that NYPD and its citizens are working together to look ahead to develop new systems that help everyone live in an unpredictable new future. And I think this attitude of looking to the crowd for new ideas is one that is going to continue.
But it’s hard to know what you need to focus on first. At IdeaScale we’ve identified four areas in transportation that require innovation in order to stay competitive and maintain sustainability.
- Customer Service: This area seems obvious, but in many industries it is one that is commonly overlooked.
Read more about 4 Ways Your Travel Brand Can Innovate with the Help of the Crowd at Innovation Management.