Authenticity and innovation are two of today’s biggest corporate buzzwords. They are often considered as separate values, but in reality they have much in common and in this article we will examine the areas of overlap and potential leverage benefits.
Neither of these terms have the same definition from company to company, or even amongst individuals. For the purpose of this article we will use the following definitions:
- Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. (reference BusinessDictionary.com).
- Authenticity is the quality of being real or true, and is best understood as a social construction that has been put into place to achieve a particular aim. (Cambridge Dictionary online and Library Trends (Vol.56, No. 1)
With that out of the way, let’s examine ways in which authenticity leverages and supports innovation, and vice-versa. Some examples include:
1. Authenticity and Design Thinking
Without an authentic approach it is difficult to identify those key pain points that drive the development of truly innovative ideas.
These days’ innovation within a corporate setting is synonymous with Design Thinking (DT) approaches. The fact is that DT requires a genuine understanding and appreciation of not only what is possible, but what is most beneficial from a client / end user perspective.
2. Roles in innovation
People often think that being innovative is a singular focus on coming up with the lightbulb idea that will change everything. Unfortunately, it’s not that easy. The reality is that innovation requires a range of skills and abilities, and few people possess all aspects (Suzan Briganti at Totem writes about this). Accordingly, it is important for innovators to recognize their true, specific skills in the context of identifying, selecting and executing new ideas.
Read full article about How Innovation and Authenticity Complement Each Other in a Corporate Environment visit Innovation Management.