Clean sheet redesign is the method of rethinking existing businesses from the ground up. For established companies, this is a way to innovate processes by asking the right questions about current practices. For start-ups working on a clean sheet, they can apply similar techniques to disrupt existing models, while taking inspiration from existing success stories from other industries.
The advantages of a clean sheet
Things change, both gradually and inexorably. When you want to change the world, you will have to take advantage of entrenched infrastructures and institutions.
The new breed of low-cost airlines work with a different business model: using one type of airplane and second-tier airports, flying only to profitable segments, and offering slashed prices and no-frills service.
How does clean sheet redesign work in practice?
The team found that they could replace large movers with smaller, niftier ones. Large movers were believed to move more at a time in a batch system.
Examine assumptions: keep asking “why?”
What does clean sheet redesign mean for innovation and innovative start-ups, and how can it play a role in their plans?
“Innovation is often best done with pen and paper, by making a tree diagram of the reasons why things are as they are.”
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