In this Roundtable Discussion we explore the leading benefits, challenges and techniques for engaging public crowds. Using key success stories we examine the extent to which we can overcome key pain points and harness the general public to support innovation.
Truly reaching out to the public can prove an intimidating moment for any organization. Brand protection, possibility of negative press and time commitment of managing the crowd all provide significant points of fear for organization when contemplating undertaking a broad, public crowdsourcing project. These projects differ significantly from employee or partner-focused initiatives in the extent to which these fears can outweigh the perceived benefits.
The presenters draw on direct experience with the following programs:
US Department of Energy – In 2014 The Department of Energy began running its Sunshot Catalyst Initiative to contribute to its goal of making solar energy cost-competitive with other forms of electricity.
Ushahidi – The Making All Voices Count initiative aims to engage the public in the creation of technology that is conceived and designed for the developing world.
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