There has been a lot of buzz around designing new and innovative business models. But what does it mean to design a new business model? How do you apply design thinking to business model innovation?A lot has been said and written about what design thinking is, so I will not go there. Instead, I will take a typical design thinking process and show you how it can be applied to business model design.
As the design firm IDEO has been one of the early advocates of design thinking, let us use one of their design thinking processes as outlined in the Design Thinking for Educators Handbook.
For full Article about Design Thinking + Business Model Innovation visit Innovation Management.
The process of visioning may seem both daunting and mysterious. Indeed, it is in no way a straightforward method and there are always rocky rapids to navigate. An understanding of the make-up of this journey will create better results for this process to be a success.
Visioning – the process of coming up with breakthrough ideas – is often assumed to be an isolated and instantaneous affair. We have images of the isolated creative genius experiencing a moment of eureka! in the bathtub, or a great vision while fasting in the desert
If creative leadership can enable their teams to work and interact in an open, connected network, this significantly increases the chance of these ‘lucky’ moments. We know that being an extravert does not correlate with being creative, but being connected does.
It is a path but not a straight one
If visioning is a path rather than a moment it is anything but a straight deductive, linear process to a certain outcome. Instead it is a process that ebbs and flows, that often feels like two steps forward and one step back, sometimes even more steps back.
Read more about Visioning – 7 Essential Characteristics at Innovation Management
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South Park is a highly successful cartoon sitcom created by Trey Parker and Matt Stone for the Comedy Central TV network. The show was launched in 1997 and quickly became notorious for its rude language, minimalist characters and black, surreal satire. It was aimed at an adult audience and poked fun at a wide range of topical or taboo subjects. South Park has received many accolades, including five Primetime Emmy Awards. It is the third longest-running cartoon series in the U.S. behind The Simpsons and Arthur. Yet it was very nearly cancelled when initial tests showed that most people did not like it.
Parker and Stone met at a film class at the University of Colorado in 1992. They developed a number of humorous animated productions and came to the attention of a Comedy Central executive who commissioned a pilot episode for a proposed animated series. The pair spent three months creating the pilot episode which was called, ‘Cartman Gets an Anal Probe’. When it was shown to test audiences the results were dire. It provoked a strong reaction – mostly negative. The majority of viewers disliked it and it was particularly unpopular with women. However, a minority audience, mainly young men, really liked it.
The household goods giant Reckitt Benckiser developed a new cleaning product. Before launching the product they carried out consumer tests. Most consumers in the tests did not like the product but a minority (often men) really liked it.
“Bland products upset no-one but delight no-one and they get lost in the welter of goods on offer. “
It is no good launching a ‘me too’ product which is similar to or even slightly better than most other products on the market. As Seth Godin stresses in his book, Purple Cow, it is more important to be different than to be better.
To read full blog about Don’t Be Afraid of Upsetting People – A Negative Reaction is Better than no Reaction visit Innovation Management.
We live in an age of change and uncertainty. For businesses, this means that only the most versatile survive —innovate or die. Simply adapting to the digital age is not enough: company survival requires explorative business strategies, to find new opportunities to improve and renew products and services. To attain explorative success you need a combination of both deliberate thinking and intuitive thinking. This article explores how you can balance the two.
In this article we bridge theory and practice on organizing imagination and innovation by extracting key implications and offering new insights to innovation practitioners. This article builds on The Role of Intuition and Deliberation for Exploitation and Exploration Success by Kurt Matzler, Borislav Uzelac, and Florian Bauer and explains why intuition and deliberation jointly make for better decision-making.
Rapid developments in computing have led to an ever-increasing digitization, causing unprecedented rates of change to society. We live in an age of change and uncertainty.
The Role of Intuition and Deliberation for Exploitation and Exploration Success, examines the link between explorative and exploitative business strategies on the one hand, and intuitive and analytical deliberate thinking on the other. Its authors, Kurt Matzler, Borislav Uzelac and Florian Bauer find that:
- Intuitive and deliberate thinking are not two opposing poles of a continuum, but two intertwined modes of information processing.
- Both intuitive and deliberate decision-making are positively associated with explorative success.
To read full article about Intuition and Deliberation for Better Decision-Making visit Innovation Management.